Planning is essential for most businesses and organizations and planning for the web is just as important. We consult with you and your organization to determine what goals you have in sight and what roadblocks may be in your path. We’ll assess needs, identify roles and responsibilities, plan a content strategy, define functional and technical specs, and prepare a post-launch maintenance strategy.
We’ll also consider search engine optimization, conversion tracking, copywriting, and search advertising to raise your website’s visibility on Google, Bing, and other search engines. As the primary channel of discovery for modern consumers, we work to optimize your website to allow it to rank well in targeted search results.
Competitive AnalysisUnderstanding how well your website ranks against your competitors’ when it comes to usability is also very important in a competitive market. All things being equal, if a user is presented with the option of navigating two websites to find information or purchase a product, they will likely choose the website that is easier to learn and more enjoyable to use.
An analysis of usability on competitors’ websites, in comparison with similar tests conducted on your own website, will be helpful in determining how you can improve your website’s navigation and features. We can provide you with recommendations for improving your website’s usability in comparison with your competition.
Persona DevelopmentPersonas are archetypal users of a website that represent the needs of larger groups of users, in terms of their goals and personal characteristics. They act as ‘stand-ins’ for real users and help guide decisions about functionality and design. Personas identify the user motivations, expectations and goals responsible for driving online behavior, and bring users to life by giving them names, personalities and often a photo.
Although personas are fictitious, they are based on knowledge of real users. Some form of user research is conducted before they are written to ensure they represent end users rather than the opinion of the person writing the personas.
Personas enable us to stand in the users’ shoes. We’ll focus the design effort on supporting user goals, rather than being driven by the ideas of team members or senior executives.
Learn more about our custom design, development and consulting services.
Learn more about our budget-friendly flat rate packages and product offerings.
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