Our eMarketing Services

Small businesses are challenged by limited resources, too few hours in the day, and the never ending to do list that comes from wearing too many hats. Determining where to devote your time can be a difficult process but it’s imperative that your customers can find you when they are looking.

Our online marketing solutions are designed to give you a rock-solid SEO foundation and then deliver loads of qualified traffic and leads through organic SEO, content, targeted paid ads, strategic social media, engaging email campaigns, and much more. Once you are inundated with all of this fresh new traffic, we’ll get them to actually do what you want them to do by saying the right thing in the right way to the right person at the right time. We’ll design and implement professionally designed landing pages, compelling calls to action, and targeted online forms to get them to buy what you are selling, fill out your contact form or support your cause.


Consulting, Research and Analysis

User Testing

When launching a critical new campaign or product, we recommend running a few tests to see how visitors are using your site, find out what they like and don’t like about the site and identify traffic patterns. This will allow us to retain aspects of the site that may be working and will ensure that we don’t throw the baby out with the bath water. Some of these tests include Online Focus Groups, Live User Testing, Heat Mapping and Online Surveys.

During the design phase, we often test potential layouts and mockups with focus groups using various tools including A/B multivariate testing and online surveys. This process is completely optional but in can provide some valuable insight as to what a large audience likes and dislikes in various designs and layouts. This information allows us to be more scientific in the design direction and guards against decisions based on personal preference alone.

Design Consulting

We’ll run your site through our own in-depth review process to come up with an overall grade for the effectiveness of your website along with a prioritized list of ideas and recommendations. Sometimes we recommend a top-to-bottom overhaul, sometimes just a few tweaks, and sometimes we think more testing is in order. But no matter what changes need to be made, the end result is a website that gets a ton of traffic with a huge percentage of those visitors taking the exact action we want them to take.

Complete Site Architecture and Technology Evaluation

We’ll meticulously scan and extract important site information from your site including full site map, HTML, images, JavaScript, CSS, PDFs, and more. We’ll also capture the server response status code, size, and mime type. For pages we analyze title tags, image elements (source and alternate text attributes), meta descriptions, H1 headings, internal and external links (including anchor text), meta robots, rel canonical, structured data (schema.org’s microdata), rel author/publisher, and more. Through this process, we’ll be able to identify issues and uncover optimization opportunities and we’ll provide you with a complete report of our recommendations including graphical and visual representations of the site.

Competitive Analysis

Understanding how well your website ranks against your competitors’ when it comes to usability is also very important in a competitive market. All things being equal, if a user is presented with the option of navigating two websites to find information or purchase a product, they will likely choose the website that is easier to learn and more enjoyable to use. In comparison with similar tests conducted on your own website, an analysis of usability on competitors’ websites will be helpful in determining how you can improve your site’s navigation and features. We can provide you with recommendations for improving your website’s usability in comparison with your competition.

Keyword Research and Analysis

Want to know which keywords are most popular, and the most difficult to rank for? We will generate a report that will lay out up to hundreds of keywords, and help you to determine which are the best that you should try to be ranking for.

Site Conversion Audit and Analysis

We’ll grade your website with metrics, determining how well it converts prospects and how well it conveys your message. We’ll also evaluate traffic levels, bounce rate, etc.

Website Speed and Performance Analysis

Speed is a crucial aspect in providing a pleasant user experience to visitors of your site. It ensures that a visitor’s limited attention span and time are spent on actual content and not wasted waiting for images and scripts to load. Studies have shown that users will not tolerate more than a 4 second load time. If your site fails to offer a quick response, your users will leave. In terms of SEO, Google uses its PageSpeed score in its ranking algorithm. We’ll provide you with a complete YSlow and PageSpeed report explaining what issues may be contributing to your site’s sluggishness (i.e.: user’s computer or ISP connection, or the host server or site’s page performance) and we’ll make recommendations on solving the issue (i.e.: using a CDN, faster server, and/or replacing bloated plugins, widgets or inefficient code).


Pay-per-Click and Advanced Online Marketing

Pay-Per-Click and Other Paid Advertising

Even with a top spot on Google, a well-run PPC campaign can boost clicks to your site by as much as an additional 50%. The beauty of this system is that you only pay when someone actually clicks on one of your ads. The tricky part is making sure your ad shows up at the exact moment someone is looking for what you offer, and then getting them to do what you want after they click. Fortunately, we happen to excel at both. Let us take the fuss of Adwords off your hands so you can focus on your business. We’ll manage, monitor and tweak your campaign for a low monthly fee. We’ll also know what your competitors are spending and doing, and we’ll use this competitive intelligence to help you gain even greater separation.

Retargeting

Each time a visitor comes to your site, their chances of converting into a paying customer increase dramatically. A retargeting campaign allows us to display specific ads to people who visit your site and leave without completing the desired action. By placing a cookie on their browser, we can harness our network of display ad platforms to show your messages to that user on almost any relevant site they visit after they leave yours. Retargeting keeps your brand and your message at the forefront of your prospect’s mind so you are there with an offer when they are ready. It has proven to be extremely effective at bringing highly qualified leads back onto your site with a high rate of conversion once they arrive.

Mobile Advertising

Mobile ads offer the unique ability to target users in a very precise location. Whether they’re in a store comparing prices or on the highway looking for dinner, we can use that information to display context-specific ads. This is more than just trying to get them to buy a product, this is trying to help them solve a problem they are currently experiencing. We give you a high-visibility presence in Geo-aware phone apps like Yelp, Gowalla, and Foursquare and you’ll even be optimized for Apple’s Siri.

Local Search, Business Listings and Directory Submissions

Our local submission services give you more than a name and number; we go all-out, creating full-featured, highly optimized listings that get you noticed within local directories and in search engines. We give the search engines what they want: reliable, consistent contact information throughout all your local listings. When Google Places finds your listings on 60+ sites, Google rewards your listing with higher rankings. For a broader reach, we’ll also submit your company information to many other popular open content directories such as DMOZ, UBL, YellowPages.com, SuperPages, AOL, CitySearch, and even telematics services like OnStar, ConnectedDrive and Enform.

Reputation Management

Maintaining a good business reputation is your key to build credibility and trust among business partners, investors and most of all, to your consumers and the general public. As a result of increased prevalence and popularity of social media, review sites, forums and discussion boards, a business reputation can crumble in a matter of minutes even over petty reasons. That’s why reputation management is a serious aspect to be taken care of. We’ll make sure your business name is protected. And when such things are not avoided, we know what to do. We’ll assess the damage first and start building on good attributes that you want to be known for in search engine results. To do that, we build on original, high quality and optimized content for your website, blog and social media circle to establish a more positive brand image. We’ll also help you maintain a favorable and credible image by resolving possible issues through monitoring your brand in social media, review sites, forums and discussion boards. We believe that reaching out to unsatisfied customers is one way to redeem a reputation back.


Content Writing and Strategy

Content Curation and Creation

The fastest and most convenient way to generate good traffic and lasting SEO results is to produce high-quality, original, relevant, and interesting content. We will generate new, original articles as well as find and select interesting and relevant blog posts and articles from all over the web. For the re-posted content, we will add our own thoughts and insights, and post them on your website’s blog. We’ll make sure our crafted content is uniquely valuable and perfectly compliments your SEO strategy. We’ll also be sure to include any relevant authorship, metadata, schema and rich snippets as applicable.

Digital Press Releases

In digital marketing, press releases are still used but are search engine optimized to reach a wider audience because the Internet has a different nature compared to that of traditional mass media. Press releases had long been used by companies to reach out to their market with the help of mass media. In digital marketing, press releases are still used but are search engine optimized to reach a wider audience because the Internet has a different nature compared to that of traditional mass media. We make sure that your corporate news and updates are received by your target market by publishing them on major dedicated press release websites that are highly regarded by search engines.


Social Media Marketing

Social Media Strategy and Consulting

We’ll evaluate any existing social media campaigns you may be running and identify any areas in need of improvement. We’ll clarify your audience’s needs, wants and challenges, and figure out where they’re spending time online. We’ll define our strategy by identifying exactly what we want them to do whether it’s building awareness, increasing sales or fostering loyalty. Once we’ve identified our goals, we’ll implement and execute a step-by-step plan for promotion and growth and monitor, measure and refine specifics as needed along the way.

Community Management

Relevance and consistency is important if you decide to embark on any social media marketing campaign. You can’t just start a social media account and leave it barren- you have to sow it with updates, relevant posts, photos and news to keep your consumers in the know and it is our job to make sure of that!

Social Channel Advertising

Social media offers an exciting marketing opportunity because people willingly provide accurate information about themselves, making it much easier to find them and present them with genuinely relevant and helpful offers. You can narrow your target audience by gender, age, school, workplace, general interests, and more.

Social Bookmarking

Social Bookmarking helps spread your website through sharing links via emails, chats and social media sites. It can increase substantial quality incoming links to your site and increase your website traffic. First, we make sure that your friends or network are actually interested in the web page you are linking to. By making sure to win their interests, we get more clicks and sure visits for your particular website. Aside from generating user interest for your site, we also aim to make it shareable for them so that your website will create a social buzz that can greatly help for your site’s search engine ranking and online popularity.


Conversion Optimization

User Testing

When launching a critical new campaign or product, we recommend running a few tests to see how visitors are using your site, find out what they like and don’t like about the site and identify traffic patterns. This will allow us to retain aspects of the site that may be working and will ensure that we don’t throw the baby out with the bath water. Some of these tests include Online Focus Groups, Live User Testing, Heat Mapping and Online Surveys.

During the design phase, we often test potential layouts and mockups with focus groups using various tools including A/B multivariate testing and online surveys. This process is completely optional but in can provide some valuable insight as to what a large audience likes and dislikes in various designs and layouts. This information allows us to be more scientific in the design direction and guards against decisions based on personal preference alone.

Landing Page Design and Development

Creating a landing page is all about tailoring a specific message to visitors or clients. It’s an area to test, optimize, and learn about the visitors on the website, with the goal of them doing something specific on the page, whether it’s filling out a form or buying a product. We have found that landing pages can garner conversion rates of over 20% for clients, by allowing the clients to focus on the core message of the specific landing page.

Call to Action Design and Testing

A CTA is a “call-to-action.” Meaning that we involve a designer to make a flashy or compelling image or graphic to draw a visitor in, with the goal of getting them to do something on that page specifically. Over time, we test these CTAs to see exactly what works for a specific website.

Form Design and Testing

Standing between the user’s goal and the organization’s goals is very often a form, because, despite the advances in human-computer interaction, forms remain the predominant form of interaction for users on the Web. In fact, forms are often considered to be the last and most important stage of the journey to the completion of goals. We regularly do tests on where the form is located on a page, what color it is, what types of questions we are asking, how long it is, and even where the fields, labels and submit buttons appear.

Online Chat

The trouble with the online experience is that many customers feel disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from our clients’ sites, we have been adding live chat support and seen phenomenal results in terms of increased conversions and customer satisfaction. As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.

Tracked 1-800 Phone Numbers

We’ll setup a new local or toll free number for use with any of our new landing pages or advertisements to track the effectiveness of each campaign. By using a call tracking service, we’ll be able to make smarter decisions based on results and get a better understanding of what is working and what is not. Our analytics reports provide you with a holistic view of your advertising performance that can even be linked to Google Analytics.

EXPLORE OUR OTHER SERVICES

Learn more about our custom design, development and consulting services.


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Our newsletters are a great way to keep up-to-date with everything happening at LanBran as well as the latest digital trends, news and information relating to design, eMarketing, and online business. We live and breathe this stuff and would love to share our insights with you. We only send out about 4-5 times per year so don’t worry, we won’t spam you!

RECENT PROJECTS

Each year we serve a small number of clients at a very high level. While we only create an average of twenty sites or so per year, we’ve picked out a few notable projects to highlight for you below.