Our eMarketing Services

Small businesses are challenged by limited resources, too few hours in the day, and the never ending to do list that comes from wearing too many hats. Determining where to devote your time can be a difficult process but it’s imperative that your customers can find you when they are looking.

Our online marketing solutions are designed to give you a rock-solid SEO foundation and then deliver loads of qualified traffic and leads through organic SEO, content, targeted paid ads, strategic social media, engaging email campaigns, and much more. Once you are inundated with all of this fresh new traffic, we’ll get them to actually do what you want them to do by saying the right thing in the right way to the right person at the right time. We’ll design and implement professionally designed landing pages, compelling calls to action, and targeted online forms to get them to buy what you are selling, fill out your contact form or support your cause.


Consulting, Research and Analysis

User Testing

When launching a critical new campaign or product, we recommend running a few tests to see how visitors are using your site, find out what they like and don’t like about the site and identify traffic patterns. This will allow us to retain aspects of the site that may be working and will ensure that we don’t throw the baby out with the bath water. Some of these tests include Online Focus Groups, Live User Testing, Heat Mapping and Online Surveys.

During the design phase, we often test potential layouts and mockups with focus groups using various tools including A/B multivariate testing and online surveys. This process is completely optional but in can provide some valuable insight as to what a large audience likes and dislikes in various designs and layouts. This information allows us to be more scientific in the design direction and guards against decisions based on personal preference alone.


Pay-per-Click and Advanced Online Marketing

Pay-Per-Click and Other Paid Advertising

Even with a top spot on Google, a well-run PPC campaign can boost clicks to your site by as much as an additional 50%. The beauty of this system is that you only pay when someone actually clicks on one of your ads. The tricky part is making sure your ad shows up at the exact moment someone is looking for what you offer, and then getting them to do what you want after they click. Fortunately, we happen to excel at both. Let us take the fuss of Adwords off your hands so you can focus on your business. We’ll manage, monitor and tweak your campaign for a low monthly fee. We’ll also know what your competitors are spending and doing, and we’ll use this competitive intelligence to help you gain even greater separation.


Content Writing and Strategy

Content Curation and Creation

The fastest and most convenient way to generate good traffic and lasting SEO results is to produce high-quality, original, relevant, and interesting content. We will generate new, original articles as well as find and select interesting and relevant blog posts and articles from all over the web. For the re-posted content, we will add our own thoughts and insights, and post them on your website’s blog. We’ll make sure our crafted content is uniquely valuable and perfectly compliments your SEO strategy. We’ll also be sure to include any relevant authorship, metadata, schema and rich snippets as applicable.


Social Media Marketing

Social Media Strategy and Consulting

We’ll evaluate any existing social media campaigns you may be running and identify any areas in need of improvement. We’ll clarify your audience’s needs, wants and challenges, and figure out where they’re spending time online. We’ll define our strategy by identifying exactly what we want them to do whether it’s building awareness, increasing sales or fostering loyalty. Once we’ve identified our goals, we’ll implement and execute a step-by-step plan for promotion and growth and monitor, measure and refine specifics as needed along the way.


Conversion Optimization

User Testing

When launching a critical new campaign or product, we recommend running a few tests to see how visitors are using your site, find out what they like and don’t like about the site and identify traffic patterns. This will allow us to retain aspects of the site that may be working and will ensure that we don’t throw the baby out with the bath water. Some of these tests include Online Focus Groups, Live User Testing, Heat Mapping and Online Surveys.

During the design phase, we often test potential layouts and mockups with focus groups using various tools including A/B multivariate testing and online surveys. This process is completely optional but in can provide some valuable insight as to what a large audience likes and dislikes in various designs and layouts. This information allows us to be more scientific in the design direction and guards against decisions based on personal preference alone.

EXPLORE OUR OTHER SERVICES

Learn more about our custom design, development and consulting services.


FLAT RATE PACKAGES AND PRODUCTS

Learn more about our budget-friendly flat rate packages and product offerings.


SUBSCRIBE TO OUR NEWSLETTER

Our newsletters are a great way to keep up-to-date with everything happening at LanBran as well as the latest digital trends, news and information relating to design, eMarketing, and online business. We live and breathe this stuff and would love to share our insights with you. We only send out about 4-5 times per year so don’t worry, we won’t spam you!

RECENT PROJECTS

Each year we serve a small number of clients at a very high level. While we only create an average of twenty sites or so per year, we’ve picked out a few notable projects to highlight for you below.