Vista Energy
  • Vista Energy
  • Vista Energy
  • Vista Energy
  • Vista Energy

PROJECT OVERVIEW

  • Date: January 2013
  • Client: Vista Energy
  • Agency: Trifecta Interactive, Landers Brannon
  • Content Management System: ExpressionEngine
  • Project Link: View Live Website
  • Actively Maintained by LanBran

OUR ROLE ON THIS PROJECT

Consulting and Strategy
User Testing, Architecture, API Integration, CRM
Branding
Logo Design, Brand Standards
Custom Design
Custom UX / UI, Icons, CTAs
Custom Development
ExpressionEngine, API Integration, jQuery
SEO and SEM
Basic SEO

PROJECT NOTES

Additional websites and projects for Vista Energy can be found in our full portfolio.

ABOUT THE CLIENT AND PROJECT DESCRIPTION

Vista EnergyVista Energy is a national natural gas supplier based in Houston, Texas. In 1996 several states changed legislation allowing for consumers to have a choice of how they buy their natural gas. Like the Airline and Telephone industry before, the natural gas industry now found itself unbound by Government legislation and oversight. This is where the opportunity was born for Vista Energy to bring the wholesale and retail markets together. Vista bridges the two dynamics to create opportunities and give end users a choice other than their local utility.

As a relative new supplier in the commercial and residential natural gas space, Vista needed a strategic digital roadmap to provide the foundation to reinforce its position in this crowded and competitive market. They also needed a website that would provide their customers with a succinct introduction to their products and services while keeping the user interface simple, friendly and intuitive so that new customers could learn about their services and signup quickly and easily.

We folded these goals into a single, unified approach, and helped their company image ‘grow up’ a bit from their initial brand stance. We updated their brand image and visual elements including a revised logo, photo treatments and color usage. We built a full-featured website using the ExpressionEngine CMS that allows them full control over their content and their customers an easy path to find, research, and signup for their products and services.

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