Texas Interscholastic League Foundation
  • Texas Interscholastic League Foundation
  • Texas Interscholastic League Foundation
  • Texas Interscholastic League Foundation

PROJECT OVERVIEW

  • Date: January 2013
  • Client: Texas Interscholastic League Foundation
  • Agency: Trifecta Interactive
  • Content Management System: ExpressionEngine
  • Project Link: View Live Website
  • Not Actively Maintained by LanBran

OUR ROLE ON THIS PROJECT

Consulting and Strategy
Architecture, UX, and Strategy
Branding
Online Brand Standards
Custom Design
Custom Design, UX, UI, Icons, CTAs
Custom Development
ExpressionEngine, JS, Custom API Integrations
SEO and SEM
SEO Strategy and Implementation

PROJECT NOTES

Supporting graphics, photography and other assets provided by in-house marketing team.

ABOUT THE CLIENT AND PROJECT DESCRIPTION

Texas Interscholastic League FoundationThe Texas Interscholastic League Foundation (TILF) has over $10 million in endowed funds and receives direct scholarship grants each year of more than $800,000 from foundations, individuals and corporate sponsors throughout the state. TILF anticipates disbursing over $1.1 million to more than 600 students during the 2012-2013 academic year.

TILF needed a new website that emphasized the application process and also needed to be built in ExpressionEngine to match other sites under the UIL / University of Texas umbrella. With a new design and a compelling graphical interface, the new TILF site better emphasizes the brand and mission of the Foundation, makes it easier for students to apply and compels donors to get involved. Through intuitive navigation, specific calls to action, a clear TILF brand and a simplified user experience, our site redesign was just what they needed to kick off the 2013 academic year on the right foot.


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