Lone Star Rail District
  • Lone Star Rail District
  • Lone Star Rail District

PROJECT OVERVIEW

  • Date: August 2009
  • Client: Lone Star Rail District
  • Agency: Hahn Public Communications
  • Content Management System: ExpressionEngine
  • Project Link: View Live Website
  • Not Actively Maintained by LanBran

OUR ROLE ON THIS PROJECT

Consulting and Strategy
Architecture, UX, and Strategy
Branding
Online Brand Standards
Custom Design
Custom Design, UX, UI, Icons, CTAs
Custom Development
ExpressionEngine, JS, Custom API Integrations
SEO and SEM
SEO Strategy and Implementation

PROJECT NOTES

Supporting graphics, photography and other assets provided by in-house marketing team.

ABOUT THE CLIENT AND PROJECT DESCRIPTION

Lone Star Rail DistrictBringing Austin and San Antonio together in the near future, Lone Star Rail District and its LSTAR rail service will create a convenient, cost-effective and intelligent alternative to congested highways and time-consuming commutes.

The Lone Star Rail District began its online efforts with a one-page overview. As the project grew and increased their focus on providing a meaningful resource to stakeholders and local communities, they needed a full website that offered updated content, event announcements and other materials to support these specific audiences and facilitate ongoing communication.

With a compelling home page, info graphics, photography and intuitive navigation, the site quickly and intuitively funnels users to the audience-specific information they need. The ExpressionEngine CMS implemented by A3 Design provides ease of access for site administrators, enabling them to continuously update content as efforts evolve.


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